What is AIDA?

AIDA is a creative think tank. We design at the intersection of food, art and architecture, with a passion for sustainability and regenerative thinking. This intersection leaves us much to explore, but our focus lies in creating immersive experiences that capture a full sensory memory in a single moment. These experiences light up the your senses, activating you through taste, smell, sound, space, light and movement. These deep and illusive experiences aim to educate and awe, calling attention to your surroundings & senses in new ways, and giving you a new lens to see the world, if only for a moment.

What does AIDA do?

AIDA embraces multi-disciplinary, multi-sensory experiences as a modern, transformative way to educate the user.  Weather the underlying concept is based on a social justice issue, cultural memories, art concept or the ethos of a brand, we believe creating experiences that allow the user to tap into the sense that they are most in tune with, while also activating all the other senses creates a bull-bodied memory and an avenue to affect deep change. 

We use design in many different mediums to influence experience. We are builders, designers, craftsmen, chefs, and artists coming together to form a fully coordinated immersive experience for all the senses.  This cross pollination creates an artform different than you’ve ever experienced before.

Events? Art Happenings?

AIDA designs immersive experiences. This includes public ticketed events, private & corporate events, art happenings. Rooted in real architectural design and construction practice, we help chefs and artist to build more. At AIDA, we believe the experience of art and food expands beyond that moment at the dining table or standing in front of a painting, in a gallery or at home. There is a spatial build up to the experience of art and food, that should be as unique as the art piece. We collaborate with the chefs and artists to design for these moments of build up and presentation, while also figuring out the nuts and and bolts of how they can be made into real life construction.

Where does regenerative thinking come in?

Eating is activism. Each banal, day-to-day choice we make has a wider reaching affect on the world around us. Everything is connected, and that’s easy to forget in the modern world. Our goal is to create highly memorable experiences to highlight these connections and give them new light. We want to tell the stories that can’t tell themselves.

We support regenerative businesses by telling their stories - how they do what they do, how it affects the end user and the world at large. Every experience we create is rooted in the ethos of leaving it better than how we found it, this affects not just the people we work or our attendees but also includes our footprint on the Earth. These stories are beautiful and essential. Now more than ever, people are hungry to learn more about making more sustainable, regenerative and equitable choices.